WE EASY
WE-EASY is an application for parent to take care of their new-born or young children in a better way. We use Human-Centered Design process to design this project. It starts from a broad theme and gradually evolves into a specific design question. We utilize various methods for user research, analyzing data, synthesizing information and designing the final product.
| Date: | Mar-May, 2017 |
| Team Member: | Xiaotong Du, Danyang Sun, |
| My Role: | UX Research, Ideation, Sketch, Wireframe, Prototype, User Testing |
Design Process
Design Questions
User Research
Refine Design Question
Ideation
Sketch
Paper Prototype
Site Map
Wireframe
UI Design
Prototype
User Experience Test
Refine Hi-fi Prototype
Mind mapping
Start from the theme of civil engagement, we work through human rights and animal rights. Woman right is the final topic for our design. We use mind mapping to find needs.
Design Questions
● How can we balance the duty between father and mother when they taking care of their baby?
● How can we let men show empathy to women during their period?
Identify Design Question
This process got enough information to prove that the question is the real problem in the society. We try to make a wise decision by considering the culture differences and the current contextual. It guides us to a right direction and choose a good design question.
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Findings
● Women in the western country confronts less problems than women in eastern countries during their period.
● We gather much more topics, information and problems from parents than women in their period.
● Dad is confident of parenting baby, but mom always lacks of confidence for dad.
● Parenting baby consists of many kinds of difficult tasks, especially for the first-time parents.
Initial Design Question:
How can we balance the duty between father and mother when they taking care of their baby?
User Research
| Define Stakeholders
Parent
Who have babies under three years old or expectant parents.
Baby
0-3 years old, babies under 3 years old tend to have more problems that bothers their parents.
Baby-sitter
People who assist parenting work. Baby sitter play an essential role to affect the baby's schedule.
| Conduct Research Methods
1. Historical Analysis
In the first step, we need to have a general understanding of the big environment and the target users. We chose Historical Analysis to know the background and development of woman’s right and how the parents parenting baby from the past to present.
Evolution of Family
Easy-Schedule
Maternity Leave Policy in the world
Recommended Immunizations
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Insights
• We found out the big changes along with the development of the society.
• Women tends to have more equal rights in the society.
• Men start to evolved themselves more into parenting works.
• There is no paid maternity leave in U.S. Parents tend to go back to work after 6 weeks and send their children to day care center.
2. Competitive Product Survey
Second, we use Competitive Product Survey to know what kind of products on the market right now for helping parents take care of their babies, and analyze their common points and different focuses. In order to find the opportunities for our product.
Who’s your daddy?
This app is designed for the first-time dad. It aims to assist dad to make preparation the birth of the baby.
Baby Sprout
Baby Sprout is an app for parents. It has many functions related to the growth and development of baby.
Cozy Family
Cozy Family is a shared calendar. reminders and grocery list for the whole family. It provides a way to manage everyday family life.
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Things to Avoid
● Overwhelming functions will add the complexities for family to complete tasks.
● The confusion caused by logging into a family account.
● The ill-structured menus prevent user from finding useful function or information.
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Things to Learn
● The language style could be humorous and easy to understand.
● Simplified visual design will show the hierarchy of the information more clearly.
● Simplified functions can help user reach their goal in an efficient way.
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Market Trends
Most of the application provides many practical functions, useful tips, records and milestone for parents.
3. Proto-Persona
We build proto-persona based on the initiative data and our assumption. This step helps us identify who would be our target user and interviewee.
Mom
Basic Info:
U.S.
Age: 27
Middle Class
Accountant
Income: $50,000 a year
Home Life: 1 kid, 1 dog
Schooling: Have a bachelor degree in Finance
Personality:
Independent
Outgoing
Ambitious
Behavior:
iPhone user
Keep fit
Love traveling
Love photography
Love social media
Care about the quality of life
Objectives:
seeks the balance between work and family
wants to be success
Dad
Basic Info:
U.S.
Age: 29
Lower-Middle class
Staff in delivery company
Income: $40,000 a year
Personality:
Responsible
Optimistic
Caring
Behavior:
Love workout
Have a rock band
Objectives:
wants to spend more time with family
keeps a free lifestyle
House Wife
Basic Info:
U.S.
Age: 35
Upper-Middle class
Dentist
Income: $140,000 a year
Schooling：Have a Ph.D. degree in medical college
Personality:
Patient
self-disciplined
intelligent
arrogant
male chauvinism
Behavior:
Always under high pressure
Focus on health and hygiene
Like playing bridge
Objectives:
Cares about kid’s education
Develops his professional skills
Loves planting
4. Flow Analysis
Flow Analysis is the first step to analyze the flow of parenting activities. We are able to understand the whole process of taking care of baby. We will also be noticeable about what process will cause bottlenecks and provide the design opportunities.
We use two examples to show different flows for baby in different age.
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Insights
Parenting work is full of various tasks.
Activities are different for the baby of different ages.
We can find some chances for dad to help mom when parenting baby.
Parents cares about what they should do and how to do when baby is in different developments.
5. User Interview
After we learn the knowledge about the big environment and products, we walk away from our indoor environment to interview peoples in the park, to listen what they say and feel, to adjust our assumptions.
7 Moms
2 Dads
1 Expert
Q & A
