Introduction

As part of Sogou Search design team, I was responsible to conduct UX Research for various Sogou products and services. Sogou Search is the second largest search engine and impacts millions of users in China.

Due to NDA, I couldn't show more information about the project. Please free feel to email me if you are interested in my research process or have any questions.


Date:	Jun-Dec 2018, 7 mos
Role:	UX Research Intern
Location:	Beijing, China

Deliverables

964

Online Survey Responses

49

Interviews

12

User Testings

4

Data Analysis

Major Projects

01

Sogou Reading
Book Store Redesign

July-Augest 2018

Introduction:
Conducted UX Research, synthesized key insights and designed user journey map for Product Managers, Designers, and Engineers to redesign the "Book Store" page and "Discover" page.

Challenges:
What is the context when user looking for books to read?
How might we help users find a book more easily?

Outcome:
The CTR(click-through rate) of "Book Store" page increased 28.74% than the previous version.

02

Sogou Reading
Discover Page Data Analysis

Augest 2018

Introduction:
Analyzed the CTR on "Discover" page to evaluate the redesign and provided suggestions for further improvement.

Outcome:
The final report evaluated the intelligent recommendation system. It helps the team learn a better layout for books and the right location for coupons.

03

Branding Award Winner for
Sogou Search Design Center

My design was selected from more than 40 ideas at Sogou Search design team. The deliverables include logo design, identity system, and animation for the brand system.

Watch the logo animation

04

Sogou WeAi
The 5th AI Hackathon

Nov 2018

Introduction:
Led a team of UX/UI designer, front-end developer, back-end developer to work on a project called WeAi. The main goal for this project is to improve the communication between single man and woman. My role was to research and design User Experience and input data for an intelligent dog WangZai.